You’re a healer, not a hustler!
Build a Therapy Practice that Honors who you truly are!
Stop chasing trends and drowning in "shoulds."
Your business should serve your deeper purpose, not steal energy from it.
Let's build something sustainable that feels authentically you.
You know that feeling when therapy flows perfectly?
Your practice could feel that way too!!
But let's be honest about where you are right now…
✘ You didn't go to grad school to become a marketing guru
✘ You didn't get licensed to chase Instagram trends
✘ You're spending more time on business than actually helping people heal
✘ Admin work is stealing time from the parts of this work you love most
✘ The business side is sucking the joy out of the work you love most
It's this overwhelming, anxiety-inducing puzzle that feels completely opposite to your nature. You're scrolling Instagram at midnight, seeing all these "6-figure success stories" and wondering what's wrong with YOU.
There’s nothing wrong with you—you’re just trying to build a soulful business with the wrong rulebook.
What if I told you that being intuitive, sensitive, and compassionate isn't your business weakness?
Your intuition isn’t a business liability—it’s your built-in compass.
You use these gifts every day in session. Now let's use them to build a practice that energizes rather than exhausts you.
The Real Problem Nobody Talks About
You're trying to build your practice using someone else's blueprint.
Those gurus promising quick wins?
They're not talking to intuitive souls like us.
Their tactics work for them, but for you, they spin you into….
⊘ People-Pleasing Paralysis: Can't charge full fee, can't say no, drowning in pro bono
⊘ Trend-Chasing Exhaustion: Another course, another strategy, another expensive "must-have"
⊘ Values Misalignment: Building for profit when your heart wants impact
⊘ The House of Cards: Quick wins that collapse because they're not rooted in anything real
Here's what nobody tells you:
→ When sensitive practitioners try to hustle, we burn out.
→ When we chase money first, we lose our soul.
→ When we follow everyone else's "proven formula," we build practices that feel like prisons.
Here’s What Finally Changed Everything for Me
Slow is Actually Fast
Let me explain….
In my twenties, I hustled my way out of poverty—2-3 jobs at a time, survival mode, pure grind. I thought exhaustion was the price of success.
I believed that if I just worked harder, pushed more, sacrificed everything, I'd finally feel secure.
Sound familiar?
That relentless voice saying you're not doing enough, not earning enough, not "businessy" enough?
Then I became a therapist (definitely not a get-rich career), and for a while, I brought that same hustle energy to my practice.
I said yes to everyone. Undercharged. Overworked. Felt guilty about money. Scrolled Instagram at midnight comparing myself to everyone else's "success." I was building a business that was slowly draining the very heart out of me.
Until I discovered something revolutionary:
What makes us incredible therapists—our sensitivity, intuition, deep care—these aren't weaknesses to overcome in business. They're superpowers waiting to be activated.
I stopped fighting my nature and started honoring it.
And something magical happened.
I built Discovery Counseling Austin into a thriving 30+ clinician practice by doing the OPPOSITE of everything the business world taught me:
✧ Instead of hustling, I slowed down
✧ Instead of chasing revenue, I chased values
✧ Instead of following trends, I followed intuition
✧ Instead of more, more, more, I simplified
✧ Instead of forcing, I flowed
The result? Not just a successful practice, but a SUSTAINABLE one. One that serves both full-fee and sliding-scale clients without resentment. One that supports 35+ clinicians who actually love working there. One that generates consistent income while letting me sleep peacefully at night.
But here's what matters most:…I wake up excited about my work again.
That spark you had in grad school? That deep knowing that you were meant to help people heal? It's back. Stronger than ever.
♥ You don't have to choose between financial stability and your helper heart.
♥ You don't have to become someone you're not.
You just need someone who's walked this path to show you a different way—the Snail Strategy, because a wise snail always beats a panicked rabbit..
I know you're tired. I know business feels like it's stealing your soul. I know you wonder if you're cut out for this.
You are!
You just need a different blueprint—one made for sensitive souls who change the world through healing, not hustling.
Let's build something that feeds your spirit instead of draining it. Something that honors everything you are. Something that lets you love Mondays again.
Ready to see how this actually works?
Let me show you the path…
Simple, sustainable growth—supported every step of the way.
The Slow Strategy
S = Simplify what feels overwhelming
Stop trying to do everything at once. Instead, we’ll focus on the few strategies that actually fit your goals and personality—so you can let go of the noise and move forward with clarity.
L = Lean into your natural strengths
Your best marketing and growth happens when you show up as yourself. We’ll identify your strengths and build on them, so your visibility feels natural, energizing, and authentic.
O = Own your pace so growth is sustainable
Growth doesn’t have to mean burnout. You’ll create rhythms that honor your real life while keeping your practice visible—so progress lasts long-term.
W = Widen support so you’re not doing this alone
Whether in 1:1 coaching, a mastermind, or your own practice systems, you’ll expand your support so you don’t have to carry it all yourself. Support turns isolation into momentum.
Where are you in your practice journey?
Quick wins, steady momentum, or full transformation—choose the support that fits right now.
Quick Relief (fast clarity + immediate wins)
Website Wisdom Session
For practices with a site that looks fine… but isn’t bringing in clients.
A focused session with video review, copy fixes, and your top 3 website priorities—delivered with the kindness of someone who’s been there.
Practice Rescue Intensive
For therapists in overwhelm mode who need clarity and relief, fast.
One 90-minute lifeline session to diagnose what’s draining you, map your escape route, and give you quick wins you can use immediately. Comes with 2 weeks of follow-up support.
Build Momentum (authentic marketing + supportive accountability)
Practice Momentum Mastermind
For therapists tired of hustling alone—ready to market authentically with community support.
A 3-month mastermind with weekly calls, accountability, and a marketing workbook designed to help you build momentum that feels good (and works).
Transform Fully (deep reset + lasting systems)
The 90-Day Practice Transformation
For intuitive souls ready for a full reset: systems, messaging, confidence, and energy.
A high-touch, 90-day coaching experience with personalized support, resources, and weekly guidance to reshape your practice from the inside out.
Don’t just take my word for it
Here’s what therapists I’ve worked with are saying…
We’d work great together if…
✓ You're an intuitive clinician who became a therapist to help, not to hustle
✓ You're exhausted from trying to be someone you're not
✓ Business tasks are stealing time from actual therapy
✓ You want financial stability without compromising your values
✓ You're ready for sustainable success, not quick fixes
✓ You believe slow and steady actually wins
And especially if:
✓ You're a solo practitioner feeling isolated in business decisions
✓ You're a group practice owner who wants to model sustainable business for your team
✓ You're pre-licensed and want to build right from the start
✓ You've been in practice for years but still feel like you're winging it
If you’re chasing a quick cash grab or overnight stardom—you won’t find that here. We play the infinite game..
Ready to Love Mondays again?
Your Heart Is Wired to Help. Your Business Should Support That—Not Fight It.
You don’t need another course shouting at you to ‘charge your worth.’ What you need is a business that feels like YOU and supports your values. You don't need to become someone else.
You need someone who gets it—who's built financial stability without compromising their soul—to show you YOUR path.
Let's have a real conversation about your practice.
In our free 30-minute Clarity Call, we'll:
✓ Identify what's draining your energy (and wallet)
✓ Explore what YOUR sustainable formula might look like
✓ Create one simple shift you can make this week
✓ See if we're a good fit to work together
No pressure. No gimmicks. Just two humans talking about how to make your practice feel good again.
"Your intuition knows the way. It just needs you to slow down enough to listen and be brave enough to follow where it leads."